| Yahoo! Search Marketing Discuss Yahoo! Search Marketing. |
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#1 (permalink) |
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Status: Junior Member
Join Date: Mar 2008
Posts: 10
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Piece of news out a few days ago from our friends over at Yahoo. They've recently removed their .10 minimum bid for YSM Sponsored Search. The benefits of this are pretty stellar - advertisers now have the ability bring in ever lower cost acquisitions, increase keyword lists (and potentially volume) at a very low cost while maintaining similar (or identical) budgets. Keyword costs are derived though a variety of factors - market competition / saturation, ad quality, landing page quality & a whole host of other factors. Removing these minimum bids will only further help advertisers by putting one factor in better visibility
![]() Also, who doesn't like lower Ad costs? I know i don't mind at all ![]() Below is the YSM's Official coverage of the change: Yahoo! Search Marketing Blog » Reserve Prices I'm looking forward to working with this for my clients which are currently on the platform
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Michael J. Solid Cactus - Search Engine Marketing Manager |
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#2 (permalink) |
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Seriously!!! That is really awesome!!!
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Joe Palko CEO - Solid Cactus Inc. |
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#3 (permalink) |
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Status: Solid Cactus Moderator
Join Date: Feb 2008
Location: Wilkes-Barre, PA
Posts: 66
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Your minimum bid can do down below $0.10 assuming you have stellar quality ads.
![]() I think this will be a great improvement & will make it easier to transport data back and forth from Google to Yahoo.
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Jean Lloyd Solid Cactus - Sr. Search Engine Marketing Manager |
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#4 (permalink) |
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Status: Solid Cactus Team Member
Join Date: Mar 2008
Posts: 1
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There seems to be a lot of negative feedback on the Yahoo blog on this..People seem to think that this will encourage bidding wars and thus, actually drive prices UP on words that otherwise be lower. Any thoughts on this?
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#5 (permalink) |
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Status: Solid Cactus Team Member
Join Date: Mar 2008
Posts: 5
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This new yahoo structure is bringing bid requirements closer to those met by Google, who introduced their similar changes in 2005. Yahoo however, will notify users when their bids are about to fall below the minimum bid requirement so they can make the necessary changes. Find out more at: Yahoo: Minimum bid price changes - Search Marketing - BizReport
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#6 (permalink) | |
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Status: Solid Cactus Moderator
Join Date: Feb 2008
Location: Wilkes-Barre, PA
Posts: 66
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Quote:
This is something I'm still reading up on, so I'll pass along any news as I find it!
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Jean Lloyd Solid Cactus - Sr. Search Engine Marketing Manager |
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