You’re #1! (But Should You Be?)

[Breaking News]

5 steps to make sure you’re bidding for the right placeIt’s a fairly well known fact that the higher your search listing appears on a page of results, the more likely users are to see it. In search marketing, a general rule-of-thumb is to get the best possible placement you can for your ads. Consequently, [...]

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[cactus_jeanl]

This is a great article! Many advertisers want and insist on being in the #1 paid spot, and it's often not the best choice. Often times we find that users click a lot of the #1-2 ads but they haven't really figured out what they want yet. You may end up getting a lot of traffic with a poor conversion rate compared to the #3 or #4 position.

Definitely test your ads in different spots and find what works best for you. Great advice Yahoo!