Twitter as a PR Tool

[Mandy Boyle]

The Public Relations Society of America puts out a great newsletter called Tactics, which details new strategies of public relations, among them is the use of social media.

In this recent article from the October 2008 issue, a PR professional discusses the importance and uses of Twitter in generating a positive brand image and connecting with a wider, more socio-conscious audience:


PR Tactics and The Strategist Online


Also, here's a great piece on the importance of Web 2.0 and PR (it's the future of the industry):
What Does Web 2.0, Social Media and SEO have to do with Public Relations? Everything! | ComPRehension

Enjoy!

[cactus_jeanl]

Mandy,

Great articles. I agree that the power of Twitter for PR is huge. Even one of our local radio stations is using Twitter to send out updates on when certain call-in contests will be happening.

In fact, Google Adwords is now using Twitter as well. Check out my blog post on it:

Adwords on Twitter!