Is having a customized video player on your website good for SEO and link building?

[zaplzaplza]

A video player is web tool. It could be designed to have an appearance that would remind of the certain brand and by having the options to be embedded and shared it could help generate links and thus contribute to the SEO efforts. I see it as a web content development, quality content or link bait. What do you think?

[jeff.stolarcyk]

If implemented correctly, video can be all of those things. However, if you're attempting to use video as a linkbait strategy, remember that circulating a video on Youtube, Vimeo or any other UGC video sites brings a loss of control over your content with it. Mashups, parodies and responses - all facts of life in the online video culture - can subvert the branding in your video content and there is ultimately no way to stop that from happening if it catches on.

My advice is to do it anyway.

Setting up a youtube account that links to your store can be a good way to raise visibility and drive traffic. And because Youtube is graced with high google rankings, it's also a good rep management tool if there are negative mentions of your company in the front page of the SERPs.