Yahoo & Google Enter Ad Partnership

[cactus_jeanl]

Ok, I don't believe a thread has been started for this yet...

It was announced yesterday that Google & Yahoo have entered into a partnership that will have Google Adwords ads displaying on Yahoo search and content networks. It's a non-exclusive agreement, and it doesn't mean that Google is buying Yahoo, but nonetheless it's an interesting move.

Google & Yahoo did a test of Google ads running on Yahoo a few weeks back while Microsoft was still pursuing them. At this point it looks like the Micro-hoo deal is officially dead. There's a lot of info and rumors flying around, of course. Right now it sounds like a good opportunity for users who aren't currently advertising on Yahoo, but I'm not sure if it will have any effect for those who advertise on both Google & Yahoo. We'll have to keep a close watch on the numbers and see how it goes!

Some linkage on the news:
As Expected, Yahoo Announces "10 Year" Google Paid Search Deal
Official Google Blog: Our agreement to provide ad technology to Yahoo!
Yahoo Announces Non-Exclusive Search Agreement With Google

[jennleonardi]

I have ads placed on Google and Yahoo, how will this benefit advertisers?

Thanks

Jennifer

[cactus_jeanl]

Originally Posted by jennleonardi

I have ads placed on Google and Yahoo, how will this benefit advertisers?

Thanks

Jennifer

Hi Jennifer,

Great question! I think it will depend on the industry you are in and the keywords you are bidding on, to be honest. According to what I've read on the deal, Yahoo has control over how the Google ads are shown and it's more about filling in ads in areas where Yahoo does not have a lot of advertisers. Some industries may not see any change, some might only for the long tail, product level keywords.

On the whole, I haven't noticed a huge difference that I can attribute back to this agreement. We generally work with all 3 major players (google, yahoo & msn), but if you were only advertising on Google, you might find some traffic increase there. Google also has the most sophisticated tools and reporting, so if you find that you're getting significant Yahoo traffic through Google, it might be worth it as you'll better be able to manage it.

The full impact of this has yet to be seen. I'd encourage other advertisers to share their experience here too!