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| Online Marketing - PPC Discuss online marketing with other e-commerce store owners. |
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05-13-2008, 02:21 PM
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#1 (permalink) |
Status: Member
Join Date: Mar 2008
Location: Michigan
Posts: 56
  
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Landing Pages
I'm interested in seeing what other store owners are using for PPC Landing Page incentives or call to actions. eBiz Insider has a decent article on the subject, but I would like to see some live examples.
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05-19-2008, 12:05 PM
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#2 (permalink) |
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Status: Member
Join Date: Mar 2008
Location: Michigan
Posts: 56
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bump to the top...
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05-28-2008, 01:33 PM
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#3 (permalink) |
Status: Solid Cactus Moderator
Join Date: Feb 2008
Location: Wilkes-Barre, PA
Posts: 81
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Hi Mike,
I saw this post and have been meaning to share my thoughts. Better late than never I hope!! While I can't share any examples from my PPC work, the group that Kurt referenced at the end of his article has a nice report available on the subject, with some examples: Optimizing Your Landing Pages If you're creating landing pages for your PPC campaigns in particular, I think it's important to get the message you are trying to convey to match across the ads into the landing pages. I've done some with % off offers or bundle deals and they performed best when everything was tightly woven together. If I see any other examples that I can share, I will pass them along!
__________________
Jean Lloyd Solid Cactus - Sr. Search Engine Marketing Manager
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