Marketing and the Economy

[cactus_jeanl]

Unless you really have your head under a rock, you've been taking note of our current economic problems and have been looking for ways to cut costs while still continuing to drive sales. It's a tough balance to find, so I'm curious to see how small businesses are changing their marketing plans. Are you shifting spend to different marketing initiatives (like from traditional media to search?), are you cutting your spend, or are you even increasing your spend? I want to know!

[merlinchelsea]

This is because decision-makers in the Marketing field are dinosaurs. Search is not yellow pages. Search is also not about projecting brand – but rather being where and what searchers are searching for.