My site ChildrensOrganizers.com

[organize1]

Hi everyone:

I've had my site up and running for a little over a year now. I've done many adjustments along the way - the latest being the Solid Cactus shipping manager/calculator.

I'd love to get some feedback on my product detail pages in particular. My conversion rate is much lower than I'd like it to be. People are spending a lot of time on my site (and my bounce rate is low) but for some reason they're not buying. Is there something maybe I'm not seeing? A fresh perspective would be great (& criticism/suggestions welcomed!)

http://www.childrensorganizers.com

Thanks.

PS...I really like the forum...very nice.

[cactus_donnat]

Hi Organize1!

Thanks for stopping by the forums and posting here.

Overall, I think you have a really nice looking site. Some things that you are doing well are that you have your toll free number up top-- I think that is fantastic- builds trust. Also, your left nav is all above the fold.

Some suggestions--
I think that if people are spending a lot of time on your site, but aren't buying anything they are perhaps not finding what they are looking for. There are some navigation things you could add, such as dynamic cascading menus (sometimes called fly-out menu) which would get people to the item page quicker-- in less clicks-- basically bypassing a subsection page. Also, I would move up your featured products on your hompage, rather than go into those category images- users can already navigate from the top and from the left, so you can make those call-to-action items more prominent. Also, I'd move HackerSafe down to the footer with your other icons to keep the focus on your mailing list sign-up and your bestsellers- that icon looks a little out of place there.

On your item detail page, which you specifically asked about, I think that the page is set up with best practices in mind. Your add-to-cart is in the right spot- the info table is neatly displayed. One thing to consider is to move your description up and then put those features under the paragraph description. Another way to organize this would be with Tabbed Product Information- you can have the description in the first tab, and then for directions, specs, features or even reviews or an accessory order area in other tabs- our's allows up to five tabs I believe.

Two other features that Solid Cactus developed may help with your conversions are Snap Shop and MiniCart. Are you familliar with these yet? Both are raising conversions, as well as average order size.

Here is a link to the mini-cart webinar-- MiniCart Webinar

And to some information about Snap Shop-- Snap Shop


I am a Solutions Advisor here, so if you wanted to talk about any of these suggestions, just let me know. I'd love to help! I am sure my colleagues will be in here as well to give more ideas! Best of luck.

Donna

[cactus_donnat]

One more thing- I noticed that through your checkout process the navigation is still there- this means that when people are in your cart, they can abandon it and go back and shop more-- when you get the cart, you may want to remove the navigation-- keep your links to privacy policy, shopping info and those other trust-builders-- but you want to keep the focus on the buying process once they are ready to check-out-- we just recently did some A/B testing on one of our client's sites and are offering a new Checkout Manager Design and Consultation- let me know offline if you want to learn more- I can send you the case study. I think with the new check-out, this client saw and over 400% conversion rate. It's a really crucial area of your site to put some focus on.

-Donna

[candypam]

Hi...
love your header... caught my eye asap.. but pictures pictures pictures need to be seen right off the bat on your home page. People are always in a hurry,
they look and read last.
I would expect to see children on the front page with your products in the picture. Give your shoppers something to relate too as soon as your homepage loads up. I'd move all your writing below, because they aren't going to read it. They want to relate your products to children they want to buy them for. Donna pretty much said it all. The fly out menu would be a big plus for you on the left nav. I saw a increase in sales on my site when I had it put on ;o). Also considering what you are selling... a lot of ""busy" moms are shopping your website, the snap shot feature would maybe get your "busy moms" or day care center employees to buy them fast and easy.
Thanks
Pam

[pixel]

What more can I say? I pretty much agree with Donna's and Pam's comments. I do have to say that I like the design as well

As a developer, I know using features like cascading nav, snap shop, or even mini cart help with conversions and they're visually customizable to fit your store's design. Customers love using new and innovative web tools. These features get them to the product faster, and (the best part!) to the cart/checkout quickly.

From a consumer's perspective, my suggestion is to change your best sellers and featured items with some "cool" or popular items, or even seasonal items (ie: spring cleaning, summer toys and bedding). If you have items that are sought after in stores such as Toys R Us or Wal-Mart that they do not carry, display those brands or items prominently as well.

Employees that work at stores like Toys R Us or JCPenney will suggest places to go if they don't carry something like children's furniture or storage. I know that was a popular question that I had to answer back in my retail days. Spread the word that you have these items and that may also help conversions. Word of mouth is a very useful marketing tool.

Hope this helps and good luck!

[cactus_donnat]

Great advice Pam and Sarah!!

[organize1]

Thanks to everyone for all of the great comments. I will definitely start implementing many of them (as my budget allows!). I really appreciate everyones advice.

Thanks Again!

[spytown]

Another thought which you may want to explore is having some video demonstrations/ video clips. either on some new products, that the manufacturers you deal with possibly would supply to you on "new equipment" or to show your retail showroom with a video clip..more like welcoming them as if they are walking into your store. we have random ones setup so everytime you come back to our site, it could be different videos. that set us apart from our competitors and made a huge differance.
Howard
SpyTown.com