Please evaluate my new e-commerce website intheenvelope.com

[IntheEnvelope]

Hello,

I have just recently had my site "go live" and would love to get some feedback. Sales have been slow and I get about 150 visits a day. I have recently started SEO and have been doing pay-per-click advertising. I seem to be getting customers to the site, but I lose them. It would be great to get some feedback and determine why I might be losing the customers.

Thank you for your time!

[nightstalker2217]

Hi Amy,
your site is professionally done. How long ago did you go live? It takes time for sites to get visitors. My advise is to start promoting locally and as your sales pick up expand your market and since you deal with wedding invitations, take out ads in bridal magazines. You may also want to 'ghost shop' the competition and compare your prices with theirs, unfortunately with the economy so bad, people are watching their budgets.

good luck
Gary
Nightstalker Press
www. nightstalkerpress.com

[candypam]

Hi Amy,
I really like the look of your website, seems proffesional and I just book marked it.

I do feel you need to get your phone number up top right in their face right off the bat. Even though I don't see a toll free number, almost everyone has a cell phone with free long distance and if they like your stuff they will make the call. I also besides your top nav, I feel left side navigation would help. People look for it!
I also agree with Gary, it is way to soon, considering you just went live. It took me many months to get us steady orders and on the map. I actually got fed up wasting money and time trying to figure it all out and hired proffesionals ( Solid Cactus) to do it and it was a 100% difference. They not only jump started us, they taught me along the way many things I had no idea about when selling online. It all depends if you can afford the wait. I know I let too many months, too many sleepless night, and too much money go out the window.
Best Wishes!
Pam

[turnahead]

Hi Amy,

I like the site overall. If you are looking to improve your SEO, I would strongly recommend cleaning up the site code. There seems to be quite a few unnecessary tables and a few hundred lines of JavaScript right at the top. The general best practice is to seperate your content from your design. Using CSS rather than tables allows you to present mostly content in your code. This helps the search engines better index you since they can more easily sort through all the code on the page.

[sunil.lukose]

Hi

I like the site looks overall but here are few things that you should get fixed ASAP. Your site's printing option doesn't work in Safari and Opera. I can't see the check boxes in opera and Safari doesn't let you select fonts or checkboxes. If there are minor cosmetic issues with the browser it is livable but when it comes to ordering it should work in all latest browsers. When I click shopping bag link in header I get nonsecure warning which is a red flag for customers and should be fixed immediately too.

You have lots of inline javascript which needs to move to external, I see Justin have already mentioned that. Being a Programmer myself I couldn't stop from glancing the code and I think it can be done better by separating content and style, it looks like everything is inline on your site plus tables are using inline styles too. For an average user it won't matter but it would definitely matter when it comes to SEO.

[tcraw1010]

May I ask about how you integrated the "Tell A Friend" feature within your site? Is it a particular script or service that you had to purchase separately, or is this something that Yahoo Stores offers as part of their package?

[Dianne Schlegel]

Originally Posted by IntheEnvelope

Hello,

I have just recently had my site "go live" and would love to get some feedback. Sales have been slow and I get about 150 visits a day. I have recently started SEO and have been doing pay-per-click advertising. I seem to be getting customers to the site, but I lose them. It would be great to get some feedback and determine why I might be losing the customers.

Thank you for your time!

Visited your site - there's nothing wrong with it - your products, prices, and presentation is good. I opened my greeting card website one year ago and for 365 days wondered what was wrong with my site - which led to my perfecting my set up and its functions, etc. I too had lots of visitors but no sales and was told it takes thousands of visitors to get one sale. It all has to do with numbers. Just a few weeks ago I finally found my website on the first page of Googles handmade greeting cards and I was ecstatic - but there is still no sales! Now I'm in a position to build those numbers faster! So be encouraged, it will happen! Justspend this time efficiently, marketing, linking, submitting your site to the search engines (submit your home page monthly) knowing this is a process which takes time and can't be rushed! The more links you have the more chances of your name being known and clicked on! Dianne

[spytown]

setting aside the "behind the scenes coding" as previously mentioned, you also need to have a toll free number. having a local 919 number is not a good idea. we tried that with a local number, and it killed us. we went to a toll free number, which nowadays really doesnt cost much, and it made a world of differance. it needs to be at the top of the page anywhere from the center to the right of the header in a large font. you may also want to integrate the "live chat" into your site. also not expensive but also a "free" method for people to get in touch with you. good luck...
Howard
SpyTown.com