Power of the Subject Line

[cactus_michellej]

Like a beach-front property or a secluded hideaway mansion, subject lines are prime real estate for your email campaign. Wait - can it be you hadn't contemplated that idea? It's true. All too often we spend tons of time finding the perfectly constructed words but we hastingly slap a subject line on our blast and press send. Eeeeeck! Bad news. This can hurt your open rates; snowballing into a doomed campaign that never gets open, read, or clicked on!

My best advice: No matter your style, keep it short and sweet. Get the point across in the least amount of words; never to exceed 50 characters. And be specifi; there's nothing like a vague subject line or misleading slogan to make the reader press that evil button - SPAM!

What's your philosophy on subject lines? What are your techniques? And what types of subject lines have had the most success for you - i.e. fun, salesy, straight-forward, etc.

[rajaraja]

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[markakleive]

I really like this article. It is so important to write the correct and to the point subject line. It makes a huge difference. Thanks for the information.