One Page Checkout

[All About OSHA]

I was reading in the book Web Design for ROI that "an average of 59.8% of all visitors entering a checkout process will abandon it before completion".

That scares me. I see those types of results on my store.

I know many reasons can contribute to this, some that store owners have no control of. One thing in this book that was suggested was to make your checkout process one page, or one step, rather than a process that requires users to click "NEXT" one or more times to continue through the checkout process.

I was wondering if anyone has attempted to modify the Yahoo Store checkout process to one page, streamlining the steps and making it easier for the end user? If so, have your sales rates increased?

Thanks in advance!

[gdavis]

Hi Nick,

There are some options that we can address regarding the flow of your checkout process that are built into the Yahoo! platform.

There are several scenarios that lead to cart abandonment and we're working on solutions that will help better streamline the checkout process and combat this issue.

I'll be sure we discuss some ideas with you in our call this week.

Thanks,
Greg Davis
Team Leader E-Commerce Consultant
Solid Cactus

[sunil.lukose]

Hi Nick you might also get some info on this topic by reading article on Shopping Cart Abandonment in next Month's eBiz Insider Magazine. If you are not receiving it already you can get complementary subscription for six months by signing up here eBiz Insider

[All About OSHA]

Thanks for the heads up. I do have a subscription and will definitely check it out.