Mike,
I like where you're heading with your project shirt site so far. I really like some of the designs!
Instead of the "send email" button, I would suggest that you make sure to add full contact information (including the email address) and possibly place a toll free phone number in a prominent location on your site.
There are so many ways you can really personalize the site to make it stick in your customers heads... Just the name itself inspires a "mission: impossible" thought... what a great logo that would be to kind of play off of that idea a bit, because it's something that is somewhat familiar to many people...
I know you're still working on the site, but I'd also suggest making it so your checkout page is branded with your logo as well... so there's a continuous flow of your logo and color scheme from start to finish.
Oh, and make sure that all payment options are listed on your homepage... similar to the way many brick and mortar stores have visa, m/c and amex logo stickers on their windows or doors... it's important to do the same online. Familiarity and information being readily available breeds confidence in customers shopping at your business.
I look forward to seeing what else you come up with!
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