The Inside AdWords blog recently announced that your landing page load time will soon have an effect on your overall Quality Score. It makes sense that this would be incorporated, since users are more likely to have a good experience and find the product/information they are looking for on a site that loads quickly.
Google will be giving advertisers the chance to improve their load time before the changes go into effect. Load time evaluations will go live a month before they impact Quality Score. So how are your load times looking?
You can get all the details at the
Inside AdWords blog!