Wow… my head is spinning reading all this about blogs. I want to comment on something I recently stumbled across. I sell candy, I do not have a blog (yet) on my store. After a few talks with John about blogs, I started to really look around for candy blogd and try and learn.
Not only did I find some of my big competitors had them, but I kept running across this one blog website candyaddict.com . This guys doesn’t sell candy, he just likes it and he’s getting mega attention.. I researched him and his way for days.
I contacted him and he replied back. He asked if I had a blog (I’m sure he knew I already didn’t.) He starts telling me how my big competitors all had them and how he would read them. We wrote back and forth for days. Finally I said I wanted to place an ad on his blog site, he said all ads were done by affiliate marketing (that’s also still new to me)
I immediately called Farukh and Robyn my PPC people, Farukh, dives in to help like always, checks this website out, comes back with the Whoa…” this guy is amazing”, he holds the #1 spot on Google for the generic term “candy”… all because he talks about candy… I was shocked and I think I can say Farukh was too. This guy is ranking higher on the word Candy, than Hershey, M&M Mars, Blair Candy hee hee.. etc…
Right then and there, I realized I needed a blog. I know just as much as him, probably more, about candy. I’m thinking all my chatter about candy on my blog when I get it might produce the same results as he achieves. In saying that, like Robb, I wouldn’t be looking to sell my candy though a blogging platform, but if it could attract more attention to us, that would be great! I was able to wheel and deal with candy addict and was able to place an ad, but it would be nice to not pay and get his results. Attention usually brings sales!
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