I think it depends on your business.
M-F does have a lot to do with it while people are at work. When we send emails on the weekend, we get a lot of "out of the office" replies - which says they signed up with their work email.
We also have good success with Sundays....
IT is funny because we get feedback that people want more photo contest, articles on pets etc....however, we get the highest click through rates and orders with offers....especially really high discounts that are only valid for a few days. The typical "monthly offers (10% off /free standard shipping) do okay but not as much as I would have thought as much as people complain about shipping.
That is just our experience......
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