I am not 100 percent sure, but....
I am not 100 percent sure but it seems to me you ignore bloggers and blogging in general at your own peril. Many of the other forms of advertising are communication that is one way, without a lot of interaction from the potential consumer. There are a growing number of people that want to interact with a company that they buy from, that want more of personal relationship with who they are buying from. For many of us small businesses it is a way to replicate a similiar relationship that people had with small stores in their neighborhood.
I am not sure I would draw the comparison that the quoted fellow did, that blogs are the newsgroups of today. Combining RSS feeds with blogs is an incredible way to get a message out without a lot of effort and/or cost. What has potential to devalue the entire process are bloggers that are paid to blog about a company or product.
Also, while 2.6 percent of the shopping population does not sound like a lot, that still represents millions of consumers.
|