[jeff.stolarcyk]

Charmlady, thanks for the link.

Doing A/B testing on your Titles and Descriptions can definitely be a worthwhile endeavor. I'd wager that all-caps and 'click here' prompts aren't as successful in organic results as they are in clearly-marked advertisements. And the experiment seems to bear that out somewhat.

What I'm curious about is not necessarily the clickthrough rate, but the conversion rate in reference to the clickthrough rate. If you have fewer visitors buying more, then you're doing something right despite the ding you're taking to your traffic.

The real takeaway from this test, though, is that your title tags matter. Make sure they look clean and are uniform across all the pages on your site, because any page, not just your home page, can be pulled for retrieval.