Quote:
Originally Posted by candypam
FINALLY after much teetering on the fence I am getting a blog area put on my website.
YIPPEE……. ( I love to talk) lol
The crew at Solid Cactus is busy working on setting it up and I’m both excited and nervous. I’m still trying to figure out how this will help my rankings?
Ok so I know I’ll gab away about new candy, nostalgic candy, and tell what tastes good and doesn’t, what melts etc. Then I can use links in it that jive with my website right?
Who sees all this chatter I do? What’s the do’s and don’t for having a good blog?
Are there any rules one must follow so you don’t hurt your rankings? I hate to sound stupid here, but I want to make sure I do this correctly… heck I’ve been wanting it for a long time so I want to make sure I do it correctly right off the bat!
Any suggestions?
Thanks,
Pam
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Hi Pam! I'm one of the blog programmers at Solid Cactus.
Your blog is a tool to connect with customers and help drive traffic to your site. You can give a more casual, personal chunk of insight on a particular candy variety, or you can simply give advice on which kind of candy is right for a particular person. Your blog is a great way to give your customers ideas about what they can do with your products and give them a path to travel directly to the cart page.
It's also a great opportunity to boost your search engine rankings by linking to your store. I've seen blogs end up on the first page of Google for their targeted products. Think of how you could drive traffic!
About half of your traffic will come from search engines, the other half will come from your site (through links). Try to keep the blog as personal as possible, make it seem like you're not a machine just typing in the info.
As you're typing, make it fun for yourself; keep your enthusiasm as you write. Don't fizzle out after the first month or so. Maybe set an Outlook reminder every day to write a quick post, even if it's just for posting a photo of the candy making process? Make it into something you want to do, rather than need to do. You're a celebrity on the internet with your blog, and people are only going to stay interested if you're interested.
In terms of keeping your rankings up, make sure you only link to things you would click on links to. Don't link to sites you don't like (for the sake of talking about them). Frequently post links to your store and your products. Use lots of keyword-rich phrases and words.
Donna's blog is a great example. You can do a lot with a little, and as you can see, her motivation is still with her.
Hope I've helped you out! Who's your EC and what stage is your project in? I can check around to see how your blog is coming.