I agree with comments Pam made about making it stand out a little more --
Also....on your item page, you have drop down boxes to select sizes, color and quantity...which is great, except to make it easier for the customer to shop, shouldn't you assume the quantity would be 1, then let them change quantity at checkout?
I would also change the add to cart button, make it stand out a bit more and make it closer to the drop down boxes
Possibly offer to buy separates -- I am assuming you sell bikini's together, athough because you offer sizes different for each, does that mean I can buy one or the other? Maybe make this an option if you can - many women will wear one bikini top with shorts or something, and might help boost sales...
Also on checkout page it REQUIRES me to set up an account in order to order from you. This alone would make me leave and go somewhere else. I would make this an OPTION, so if I want to do this I can, but I don't have to.
Also, like Pam said, on your about us page - tell me who you are, and whats more why should I buy from you than someone else?? (where's the value?)
Easy contact method is missing too - makes you look like you are hiding - but your email link and phone number in the header - so it makes easy for people to call you or email you. Also make sure this is also on the checkout page, in case customers have questions while they are in the shopping cart.
Nice swim suits but I agree with Pam - you are selling to women - so make it look more appealing to women!!
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