Hi …
Well…. To me you kind of put the cart before the horse posting on here.
You should have posted before you actually started a new design.
I know this is the old one here you asked us all to look at and it’s actually too late for anyone to chime in with suggestions, but just incase it’s not all done, I’d like to suggest a few things that I feel is a must for your new web store.
First of all you have some real high end stuff here! This isn’t your typical watch website. You’ve got HIGH END, and people will expect a high end website.
When I looked at your soon to be old website and saw all the Rolex, Cartier, etc etc, I was kind of shocked! Reason being…
If I was buying a $7 thousand dollar Rolex online or a $15k Cartier, heck even a $500 Gucci, I would expect right off the bat to see a beautiful, stunning, top of the line website plus a secure website badge like Verisign or Hackersafe/Mcafee.
People don't care if you have Google check out or Yahoo, all they want is to see safe and secure!
I'm sure your design company has already told you that, and if not, run far away!
I actually didn't feel real safe shopping this old website!
I read your nice story about your family on your about us page, and you have all these real stores and have had many years in business, I think a few good pictures of these stores and the jewelers themselves will also help you gain much needed trust.
I'm not sure who the company is doing your new design, but you are a prime candidate for a few really cool features like SNAP SHOP, and a left nav section slide out feature is a must for you. If you’re not aware of them, you might want to check them in action on my website before you finalize your “finished “store!
Also because you have the dot biz instead of dot com, you’re really going to have to put on a nice, loud “runway” show to get people to your website! Anymore, price just won’t do it… too much close competition. People look to see if the website matches the price tag (if you get my drift)
Anyway I'm real anxious to see your new design and I wish you the best of luck! ;o)
Pam
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