View Single Post
Old 06-13-2008, 11:02 AM   #3 (permalink)
cactus_donnat
 
cactus_donnat's Avatar
 
Status: Solid Cactus Moderator
Join Date: Feb 2008
Location: Northeast PA
Posts: 159
 cactus_donnat is a Junior Member

Send a message via Yahoo to cactus_donnat


cactus_donnat is offline  
Default Some thoughts

Hi and thanks for coming by the forum!

I'll talk a closer look at the site later, but wanted to give some intial feedback--

One thing I always like to ask when someone posts here is if there are any issues you are presently having-- this way when we make suggestions we can show how they may overcome them. Is it coversions, traffic, etc?

I like the product pictures in the header- it clearly communicates what you do. However, I think the design as a whole could really, really reflect what you do much better. Your site is about art and decor and a specific culture, however your site looks very template-y. I would consider a professional custom design. The African culture to me screams color!! Where is the color on your site?? I agree with Pam that your logo should be bigger.

Your item pages are not using best practices- Your product descriptions are good, however the price is hidden in orange on top of white it the upper left, while the add-to-cart button is on the lower left-- the eye looks at an ecommerce site in a very specific way, and if users do not see the price or the add-to-cart button, they may not realize they can purchase the item... Moleskines.com - Moleskine Notebooks, Planners, Journals and Sketchbooks is a good example to look at to see how a product info take can make a big difference.

Finally, it is also against best practices to require users to create an account to shop from your store. While this is a great feature to have for a site with a lot of repeat customers, gaining a customer is still the hardest and most expensive part of any insdustry-- don't scare them away the first time. Let them buy first and like it-- then create an account once you've earned their trust.

Hope this helps. You have some great products.

Donna
__________________

Donna Talarico- Solid Cactus - Senior Solutions Advisor
My job is to CACTIFY your website!
(w) 570-706-7116
(c) 570-417-8134
donna.talarico@solidcactus.com
"Enthusiasm is the mother of all effort, and without it, nothing great was ever accomplished." - Emerson


Reply With Quote