I agree with Pam - I loved your site -- very user friendly, easy to shop and very eye-appealing. You have a niche products (very hard to find educational type products) and you should definitly target schools. Start with your local area - go to the science departments and tell them about your products - then start either emailing or mailing other school districts. Once you have made a contact with a local district -- teachers TALK - so the word would be spread fast about you and your site and and pretty soon every school in the district would have your products. Then you have FREE advertising (word of mouth is best)
Also, get a toll free # - its inexpensive and it makes you look professional and invested in your biz. Post your toll free # at the top of the page (in your banner) when you don't have an easy way for people find your phone #, it looks like you are hiding.
Great site -- Also agree with Pam - the new snap shop is awesome and has so many cool features -- getting on my site next week, but I have the old version. My sales went up 21% after snap shop - so it works!
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