I agree with Pam -- too much text in your header - you want to draw the user in, too busy makes your eyes confused and not know where to look -- also make your toll free # bigger, so it jumps out at ya --
Carry your FREE SHIPPING ORDERS OVER $99 throughout the site - its great that its on the home page, but carry it through the site, because after I left your home page and was shopping, I might have forgotten that, and it might make me buy more to get the free shipping. Also SC can put a shipping countdown on your checkout page. Would highly recommend the snap shop too --I have it on my site, and our sales/page views are double what they were this month last year (before we had it)
Also doing a link exchange program, although time consuming, Google places alot of importance on this, and give you higher page rank. If you are interested, I have a fabulous program that is a robot link builder... Email me if you want more info
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