Devin –
You are off to a real good start. You have a great name and logo but there are several things I feel should be changed ASAP.
1.The introduction about your product line should not be in your header. I was so busy reading that I missed your phone number and everything else up there.
Your link text in your header is too small
2. Help link – I saw a fax number and company address, but still didn’t see your 800# in your header, because I didn’t want to read your paragraph up there so my eyes wouldn’t look up there. I thought I’d have to fax my questions
3. Your “buy now” links on your products is very misleading. I clicked on them thinking I was placing them into the cart, but was taken to another page, on that page I see more item choices but no order button. I had to click once again
4. I see your “free shipping over $99, but after”finally” getting a $39 item into my cart, I do not see a shipping total. People will think it’s free shipping
5. Left nav area - BBBonline badge is wasting valuable real estate. People would rather see how secure your website is or you search bar there.
There are several really cool programs that someone like Solid cactus could implement into your website.
1. Snap Shop - would let the customer see the item quickly with out leaving the landing page, plus purchase it in a second.
2. Shipping Manager - will show the customers shipping costs no matter how much they spent ASAP.
3. Mini Cart – Lets the customer see everything – all the items they have bought, shipping costs etc with out having to go to the check out page.
4. Left Nav Slide Out Menu – will stop customers from scrolling down below the fold. Right now you have to scroll forever.
5. Several store examples of the above programs –
blaircandy.com, countrytradedays.com, kaleidoscopestoyou.com
Hope this helps!
Thanks,
Pam
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