[cactus_donnat]

Hello Dianne-

Thanks for coming by!

You have some really great cards!! I am impressed!

A few things--

Your homepage is VERY text-heavy. When I am shopping online, I like to see what the site is selling right away. You have no call-to-action items on your homepage. I'd features some best sellers, or cards that go along with the upcoming holidays or events- for example, June is all about Dads & Grads.
; )
On your homepage, you are telling people read reviews and click on links-- the job of the homepage is to get people to the items they are looking for, as well as capturing that intial attention-- you have less than 10 seconds to grab someone's interest- and a big block of text doesn't do it for me. Again- you have GREAT prodcuts. Show them off where they matter!!

I think overall most of your section and item pages are laid out nice- you keep the important information above the fold. I do notice that you do not have a click-to-enlarge- something that really helps convert, especially in your line, where people may want to see the details of your items.

I noticed that your pages take a while to load- the background loads first, then the nav fills up and then the body fills up with text and images, but I can't read the text, and then the white background comes in... it's a little distracting when that happens with every new item I click on. I am not a programmer, so maybe someone else from SC would have some feedback as to why that happens.

There are a few suggestions that I may have- but most important, please add some items to your homepage. Make your vistors know from the get-go what your handmade greeting cards look like!

Best of luck!
Donna