Ok, you said "you're ready and fearless"...
1. The black background is taking away from your entire website. It also masks your entire logo in the header.
Shoppers don't like to sit and look at a black background when shopping for the type of items you have. They would expect to see all this black on a Motorcycle or Car website
Wild West / Gold Mining I feel should be colors of golds, reds, tans and a little black. You have a a great name, so play it up and brand yourself with it. Right now I feel you're hiding it.
The "little" mining guy I feel should play a big part in your header. I could see a good graphic designer really having some fun with him and your store name throughout your website.
2. Left Nav colors ""YIKES".. needs toned down asap, the screaming yellow hurts my eyes, then the slide out menu's have me running for my sunglasses.
4. The Yahoo star rating is not aloud anymore on your store front.
Yahoo stopped this practice a few years ago. If they see it, they will contact you to remove it. I know my web developer took ours off a few years ago when Yahoo announced it.
You have some really cool things to sell.. Wild West... "There's gold in them there hills" ~ theme, but that's not the feel I get when I've entered your store.
Just my thoughts ;o)
Thanks,
Pam
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