making it better
setting aside the "behind the scenes coding" as previously mentioned, you also need to have a toll free number. having a local 919 number is not a good idea. we tried that with a local number, and it killed us. we went to a toll free number, which nowadays really doesnt cost much, and it made a world of differance. it needs to be at the top of the page anywhere from the center to the right of the header in a large font. you may also want to integrate the "live chat" into your site. also not expensive but also a "free" method for people to get in touch with you. good luck...
Howard
SpyTown.com
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