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Originally Posted by samblankenship
I think a lot of it depends on the call to action message in the email though. I really feel like if the promotion or message is strong enough, you can send it anytime.
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I agree. We have a newsletter format to give all subscribers something to look forward to (usually helpful, how-to style articles). That way even if they're not really interested in buying something now ... it keeps unsubscribes at a minimum because you're giving them something worthwhile and helpful that isn't necessarily fattening your coffers.
We send emails out every other Friday, although I think you can't be short-sighted in scope when posing a question like this since so many factors come into play: deliverability, time of year, content, product mix.
Those aside, we generally see traffic spike on Saturday and Monday, with revs highest on Saturday, Monday and Wednesday (but even this varies). We've sent a few "special" promos on other days (generally mid-week) and find that if the offers are worthwhile, that the email has a chance to perform almost to the caliber of our newsletter, although never quite matching it.
I think you get out what you put into it. If you're throwing a mish-mash of products together with no rhyme or reason to them, sending too frequently, not having a "branded" voice, look & feel ... those are things that will have a list with a high turnover. Next steps for us are segmenting our list by preferences ... although even after we launch the newsletter preferences page it will likely be a while before we act on the data.
Try to put yourself in the customer's shoes; with the mindset of "what's in it for me?" it becomes clear that there is much more you can do to improve email communications beyond just deciding when and what time to send.
All communications, whether promotional, transactional ... even email responses from customer service are extensions of your brand and have the potential to generate incremental revenue. If you're passionate about what you do and the lifestyle you represent, email marketing is really a great way to express and impress that upon the customer/reader/peer.
A little off topic, I know. It's my lunchtime and I couldn't help myself.
