Hans,
I advertise on Google, Yahoo and MSN, but I do see a huge amount of orders coming in from my Google PPC. To me the majority of the shoppers, Google everything, so that's where a large portion of my money goes, and then I bring up the rear with Yahoo and MSN and the comparision engines. If I had one to choose, it would be GOOGLE.
Maybe someone from Solid Cactus's PPC area could chime in, they handle all of my advertising and they seem to be as happy as me with the results coming in from everyone's engines.
Hope this helps,
Pam
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