Quote:
Originally Posted by Jeff Petrosillo
From what we've seen the key to cracking social media sites is to treat them as an extension of your brand experience instead of a direct avenue for new sales. We try to treat it as a space where we can communicate openly with our most loyal customers and employees while broadcasting our latest pr/blog posts and other company news.
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While I don't think this is a huge driver of sales, having your most loyal customers act as 'sneezers', the idea may spread and some of their friends will try your product. If you do have a very viral business, you will do considerably better with the social networking space.