Quote:
Originally Posted by cactus_joe
Hey there...
So I take it that the 500 spams per day that I receive must come from servers in India or something? This law doesnt do much in my opinion to protect the average citizen, only punish legitimate businesses that make mistakes. We have a joke around the office about the discount of Viagra... Because some of us get random emails virtually on the hour. "Oh, Viagra is up to a 79% discount"!!!
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I know what you mean Joe! I also recently read another article that spam is getting past the Gmail captchas...
Spammers crack Gmail Captcha codes - vnunet.com
Whether legal or not, spam is something we all face. If you own an ecommerce business, it's your responsibility to walk a fine line in how many times you communicate with people who have signed up for your email lists.
Once a day is obviously too much... Once a week might even be too much if you don't have something relevant to say, or something to offer besides a "Sale"... I know I'm frustrated personally by reputable businesses... for example, Frontgate and Pottery Barn have me on their lists, and it seems every time I open my email box, even though I've unsubbed, they have an email waiting for me.
Even though I do love most of the stuff Pottery Barn offers, I'm so frustrated that I don't personally want to take my business there- because I don't want to start another round of emails... or support a company that would therefore think that their email blasts are successful.
Email marketing, the law, and most importantly, consumers opinions are definitely something to concern yourself with in the world of ecommerce.