One more thing- I noticed that through your checkout process the navigation is still there- this means that when people are in your cart, they can abandon it and go back and shop more-- when you get the cart, you may want to remove the navigation-- keep your links to privacy policy, shopping info and those other trust-builders-- but you want to keep the focus on the buying process once they are ready to check-out-- we just recently did some A/B testing on one of our client's sites and are offering a new Checkout Manager Design and Consultation- let me know offline if you want to learn more- I can send you the case study. I think with the new check-out, this client saw and over 400% conversion rate. It's a really crucial area of your site to put some focus on.
-Donna
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Donna Talarico- Solid Cactus - Senior Solutions Advisor
My job is to CACTIFY your website!
(w) 570-706-7116
(c) 570-417-8134
donna.talarico@solidcactus.com
"Enthusiasm is the mother of all effort, and without it, nothing great was ever accomplished." - Emerson
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