Hi Hans,
We recently discussed blogs in another
thread, and I touched on some of the challenges we've experienced thus far with our blog, which as I mentioned in the title there, is from Blogspot/Blogger.
I checked out your
blog and it looks like you're off to a great start.
As mattb mentioned, though, the layout thing is a bit of a drag. Ours looked a little cheesy until I finally got one of our designers to add a better header. Ooo, that rhymed.
I noticed you're hosting photos on Photobucket. When you upload photos directly to Blogspot from your PC/Mac, it creates a Picasa account for you (another site under the Google umbrella) that basically functions the same way. I've used Photobucket myself though for videos and stuff but figured it was worth mentioning.
I want to add some more advanced navigation to our blog (say, store categories, for instance) at some point but I'm not even sure if this is feasible. Unfortunately this isn't "low hanging fruit" as far as management is concerned (they're right though).
As an alternative, you can add store categories into the right column (see our
blog for an example) and add a Google Search box (you may need to login to
Blogger in Draft to get one). Then, restrict the search results to only your blog and your store (it's easier done than said, as it were).
Try it on our blog and see what you come up with (we sell aquariums, so something along those lines will produce results in both).
In the meantime, keep up the good work.