Books on PPC
Hi everyone,
I was curious if anyone has a few good resources on how to do PPC for yourself.
I know the basics, but I have not had a lot of success with running a successful PPC campaign. Part of that is my site needs some improvements with regards to conversion which I am working on.
The other part is I do not understand the ins and outs of PPC marketing like some of the Pros do.
I am not quite ready to sign up with a PPC management service quite yet due to resource constraints.
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