Quote:
Originally Posted by 2smokingbarrels
There are some challenges, the least of which is actually creating the blog.
Marine Depot Blog
We did ours through Blogger; we eventually moved it to our own servers because we found putting the blogspot address in our email marketing got some messages marked as spam by ISPs.
........
Good luck with your blog! Oh, Ping-o-Matic! is useful, too.  |
2smokingbarrels gave some great advice. Not just blogging, but being an active blogger is where it really pays off- reading other blogs and making comments is a surefire way to gain traffic and thus a loyal reader.
I agree to use your blog more socially-- not a hard sale- but maybe more personal stories, anecdotes, etc. Still link to new products, etc. but don't make each post a sales pitch. This is a great place to write about cool things happening at your company or in your community.
This is a space where you can make people want to buy from you!
Of course a blog is great for SEO- but I truly feel it can also boost consumer confidence and repeat business-- blogs allow you to communicate and build a relationship at the same time.
There are lots of blogging communities like BlogRoll and the like where you can gain reciprocal traffic-- using AddThis helps too- that's where you can have an image on your blog where people can add it to all of their favorite bookmarking sites like Digg, De.Lic.ious, etc. I do this on my personal blog and find to get lots of hits and comments from all over.
As far as the blog itself goes, I use Blogger. I love it. Also- don't forget to add your blog as a link on your social networking sites, too!
If you are using a free software like Wordpress, TypePad or Blogger right now and wish the blog could look like your e-commerce site, you can talk to someone at SC- we do offer blog design as a service if you were not aware.